Wow talk about a marketer’s wet dream for how successful their commercials were during the Super Bowl!

Every day millions of people interact with Twitter to share and discover what's happening now. Major events like the Super Bowl focus people around a few common topics. There is real value in being able to measure the reach and influence of those topics in real time, and we in the analytics team are looking forward to a lot more where this came from. On to the Winter Olympics…

via Twitter Blog: Super Data.