Marketing Builder 2.2

Product Details

MarketingBuilder is a practical, down-to-earth marketing tool. This isn't an academic explanation of marketing concepts from 10,000 feet above, but the ground-level information you need to sell your products and services, and get the best possible return on your investment. Sure, we give some theory behind the action—and some "guerrilla-marketing" tactics—but the tools inside MarketingBuilder apply real experience to help you actually get the job done successfully. We've also incorporated sophisticated analysis tools so you can evaluate what's worked for you, and see where you might need to make some changes.

"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Now I feel and look like I have a staff of experts." —Andrew Morse, Marine Conservation Institute

This is the original marketing software. It's recommended by more experts, entrepreneurs, and by customers to our customers. For many good reasons. MarketingBuilder has been around the longest. MarketingBuilder has more success stories and rave reviews behind it than all the others combined. For your marketing program, this is the perfect set of planning and analysis tools.

5 Marketing Plans for:

• Business-to-Business
• Consumer Product
• Consumer Service
• Non-Profit Organization
• Retail Store

27 Exclusive Tools for:

• Planning & Analysis
• Internet Marketing
• Product/Service Dept.
• Advertising & Marketing
• Public Relations
• Sales & Strategic Alliances
• Forecasting & Budgeting
• Management & Strategy
• Branding & Positioning

How does it work?

• Follow interview process
• Choose sections to include
• Fill in variables & more
• Create by editing samples
• Activate the spreadsheets
• Print plans and reports

Who should use this?

• Ad Agencies/Executives
• Biz Development Managers
• CEOs, CFOs, Analysts
• E-commerce Managers
• Marketing Managers
• Not for Profit Managers
• Product Managers

"It's the best tool I've invested in during my career. Every marketeer owes it to themselves. Better than any seminar or research study." —Deborah Schall, Long Beach, CA

System Requirements for Windows

• Windows XP/Me/2K/NT/98/95
• Pentium II (300MHz) or better
• 32 MB RAM or more
• 25 MB free hard disk space
• 4x speed CD-ROM drive or faster
• Mouse and Printer for printing
• Compatible with most word-processing software and spreadsheet software (see list below)Microsoft Word, WordPerfect, ClarisWorks, Microsoft Works, Ami Pro, Professional Write, WriteNow, Microsoft Excel, Lotus 1-2-3, Quattro Pro.

System Requirements for Macintosh

• (Template Version)
• G3(R) (350MHz) or better
• System 8, 9, or X
• 32 MB RAM or more
• 10 MB free hard disk space
• 4x speed CD-ROM drive or faster
• Mouse and Printer for printing
• Requires a word-processing software and spreadsheet software (see list below)
• Microsoft Word, WordPerfect, ClarisWorks, Microsoft Works, Ami Pro, Professional Write, WriteNow, Microsoft Excel, Lotus 1-2-3, Quattro Pro.

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